Predict why users may ignore, not buy, distrust, or stop using what you launch — before they do.
Before launch, feedback feels promising. But after launch, the same people may not sign up, not buy, not trust it, or stop using it. Market Fit predicts the riskiest gaps — before real users decide for you.
For founders, PMs, PMMs, and marketers launching a product, feature, offer, campaign, or pricing change. First beta reports are free.
Predictions are estimates, not guarantees. Every report includes assumptions, confidence level, and the next test to run.
The launch may not connect to a problem users are actively trying to solve.
Pricing, packaging, or approval friction may block the decision.
There may not be enough proof from teams similar to the target buyer.
First use may work, but the new habit may not beat the old one.
Users may say the feature is useful, but may not switch from their current workflow for this feature alone.
Run a focused switching test with 5–10 target users before launch.
Positive feedback is not proof people will act.
Before launch, feedback can sound promising. People say they like it. Dashboards look encouraging. The team starts to feel confident.
But liking something is not the same as using it, buying it, trusting it, or coming back. That gap is where launch mistakes happen.
- “Yes, I'd use this.”
- “Looks great.”
- “Send it to me when it's live.”
- Quiet inboxes.
- Low signups.
- Weak conversion.
- No repeat usage.
The danger is false confidence.
Weak signals can make a risky launch look safe. Positive feedback may hide that users will ignore the product, avoid buying, hesitate to trust it, or stop using it after the first try.
Market Fit shows you the riskiest gaps before you launch.
You tell us what you're launching and who it's for. We predict where users may drop off, hesitate, or say no — and what to test next.
It does not replace real users. It helps you see what might stop users from taking action, so you know what to test next.
A fast, honest second opinion on the riskiest part of your launch.
What your free Launch Risk Report shows.
Each report walks through the four risks in plain language, using the evidence from your launch.
Why users may ignore it
The launch may not connect to a problem users are actively trying to solve.
Why users may not buy
Pricing, timing, packaging, or approval friction may block the decision.
Why users may not trust it
The product may lack proof, credibility, security, or familiar context.
Why users may stop using it
The first use may work, but the habit may not beat the old workflow.
Three steps. No account needed.
Share your launch
Tell us what you're launching, who it's for, what action you want users to take, and what evidence you already have.
Get a free Launch Risk Report
We send back the main predictions, assumptions, confidence level, and the next test to run.
Test the biggest risk
Use the report to test the riskiest assumption before the launch becomes expensive.
Get your free Launch Risk Report.
Answer a few quick questions. We use your answers to create your beta report. No account, no demo call, no spam.
Predictions are estimates, not guarantees. Every report includes assumptions, confidence level, and the next test.
- 1What are you launching?
- 2Who is it for?
- 3What action do you want users to take?
- 4What evidence makes you think users want it?
- 5What are you most worried users will do?
- 6When are you launching or testing this?
- 7What result would prove the launch worked?
- 8Can we follow up after launch to compare the report with real behavior?
- 9Your email
Want to explain your launch live?
After you submit the form, you can book a short 15-minute context call. No sales pitch. No demo. Just a quick call to understand what you're launching and make the report more useful.
The call is optional. You can still get the report without booking a call.
Launching something soon?
Get a free Launch Risk Report. Predict why users may ignore, not buy, distrust, or stop using what you launch — before they do.
Want the full "Market Fit" product?
Join the waitlist and we'll email you when the full product launches. The beta starts with free Launch Risk Reports.